Tony Morgan has a great little list of 49 ways to blog better. In my view, these kinds of lists are great for newbies like me, as well as old hats who have been doing this for awhile.
Now recently, at the church where I work, we have had a request to set-up pastors to blog. Everyone, including Rick Warren is doing it, right? Now, my first instinct is to utter an exuberant YES! But then you start realizing these folks know nothing about blogging, or the web in general. They are content consumers, not authors. We struggle to get them to write a newsletter article. But now, they see their ministry friends blogging and they want in. So, if we do it (and we should), then this will require some training and some guidance. Note that these guys don’t just want individual blogs where they reflect and muse on ministry. They want the blogs to be the format by which they engage the constituent/member/attendee online. I may post later on all the options we are considering.
Thankfully, some others have forged ahead of us. Kem Meyer has her blogging policies/guidelines which she adapted off of Fellowship Church and IBM, Yahoo, & Sun policies. My impression is that each organization is different and desires to control the message at different levels. I mostly agree with Kem that lesser is more. I think we should have organizations where we reign folks in through real conversations where love and grace are the theme and “the rule-book” is a last resort that HR uses when all else fails. At the same time, traditional communications strategies and workflow strongly demand to control the message… so some compromise will have to be made or the blogging pastors are bound to get discouraged.
One other bright and shining resource is the future book “The Blogging Church” It has an accompanying blog which is a little helpful as well. I suspect the conversation will heat up there after the release of the book. Their blog also has a nice list of blogging churches and blogging pastors that you can check out to get a feel for how ministers are using.