I expect there is more to what John calls the “Post Method”, but the challenges covered in this short MP3 recording of their talk include:

• Who is your audience?
• Who will champion this plan and strategy?
• Who will execute this plan and strategy?
• Who will not be participating?

I speak later in the afternoon, but some of the speakers ahead of me are entertaining some great questions from the audience about how to get their organization focused on the right site visitors and how to select the best Content Management System. My hope is to be able to address some of these kinds of questions in the Q&A time after my presentation.

There is a matrix that has been around for a long time that allows you to select the Content Management Systems you have heard about and compare them functionally. Check out CMSMatrix.org to do that comparison. [Update] John mentioned that http://php.opensourcecms.com/scripts/show.php?catid=1&cat=CMS%20/%20Portals is a good option for actually test driving the CMS you are interested in checking out. [/Update]

I’ll include my presentation slides in this post after I speak this afternoon. If anyone has any followup questions on my presentation, post them in the comments to this post.

1. You have to be old to remember it’s good-old-days.
2. It doesn’t come with any training at all.
3. Has it’s own etiquette and cultural norms, which you only find out by doing the wrong thing publicly.
4. Signing off and on isn’t easy… the commands aren’t self-evident.
5. Finding your friends is hard.
6. It is used in emergencies when more traditional communications are down.
7. You fire a message and can’t forget… you have to wait for a response before moving on to other things (unlike Skype or Google Chat which will obnoxiously make noises at you).

There has been a lot of noise recently about Twitter as communications platform for the future. I don’t mind the projectionists prognosticating about Twitter killing other mediums, but one thing that bothers me is that unlike Ham Radio and IRC, Twitter isn’t built on standard protocols or an open network.

Don’t get me wrong, my 2,050 Tweets shows I am a real supporter of the thing, but I don’t think I’m going to depend on Twitter during a government overthrow, during a hurricane on a satellite phone, or in the midst of a battle. Twitter just isn’t dependable or open enough yet, and if it were I would imagine our military would have jumped on it before we got to it.

Tell Repeatable Stories
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