I expect there is more to what John calls the “Post Method”, but the challenges covered in this short MP3 recording of their talk include:

• Who is your audience?
• Who will champion this plan and strategy?
• Who will execute this plan and strategy?
• Who will not be participating?

I speak later in the afternoon, but some of the speakers ahead of me are entertaining some great questions from the audience about how to get their organization focused on the right site visitors and how to select the best Content Management System. My hope is to be able to address some of these kinds of questions in the Q&A time after my presentation.

There is a matrix that has been around for a long time that allows you to select the Content Management Systems you have heard about and compare them functionally. Check out CMSMatrix.org to do that comparison. [Update] John mentioned that http://php.opensourcecms.com/scripts/show.php?catid=1&cat=CMS%20/%20Portals is a good option for actually test driving the CMS you are interested in checking out. [/Update]

I’ll include my presentation slides in this post after I speak this afternoon. If anyone has any followup questions on my presentation, post them in the comments to this post.

• Exploration of Online Campuses & Digital Congregations with hard-learned lessons from our 18 months of building and running one.
• Scoping, resourcing, and project managing your ministry web projects, with a particular focus on using outside people (freelancers, agencies, and volunteers) for an inside job.

I can’t tell you how honored I was to be asked to be a part of this event. Check out the Ministry 2.0 website at http://www.ministry2.org/ and be sure to register for the event in Austin.

Tell Repeatable Stories
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Remember the Audience
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Extend the Relationship in Every Post
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Write About What You Know and Love
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Be Authentic and Real
Value Authenticity over having it all together and being polished. This isn’t a seminary paper. Include the details of what prodded you to write. Show personality and preference.