Blog Archives

Ministry 2.0 Conference – Pensacola

I was honored to be invited to participate in Ministry 2.0 again as a presenter. My experience in Austin earlier in the year was fantastic, so I feel privileged to be part of this. What a great opportunity to get to know others interested in Web Ministry and even some solid guys like John Saddington and Tony Steward.

I speak later in the afternoon, but some of the speakers ahead of me are entertaining some great questions from the audience about how to get their organization focused on the right site visitors and how to select the best Content Management System. My hope is to be able to address some of these kinds of questions in the Q&A time after my presentation.

There is a matrix that has been around for a long time that allows you to select the Content Management Systems you have heard about and compare them functionally. Check out CMSMatrix.org to do that comparison. [Update] John mentioned that http://php.opensourcecms.com/scripts/show.php?catid=1&cat=CMS%20/%20Portals is a good option for actually test driving the CMS you are interested in checking out. [/Update]

I’ll include my presentation slides in this post after I speak this afternoon. If anyone has any followup questions on my presentation, post them in the comments to this post.

Posted in Best Practice, Design, Digital Asset Management, Production & Maintenance, Web Development, Web Ministry, Writing

Tell Repeatable Stories

From the ChurchCIO.com series Blogging Guidelines for Pastors:

Tell Repeatable Stories
People love to listen to and retell compelling stories. Share yours in a way that is meaningful and easily remembered. Provide facts and others tidbits that are reusable in blogs and conversations.

Posted in Best Practice, Blogging, Community, Web Ministry, Writing

Remember the Audience

From the ChurchCIO.com series Blogging Guidelines for Pastors:

Remember the Audience
Readers are from everywhere, but our target audience is local. As you write, think about their context and their needs. They are hurting and hungry, and only some are Christ-followers.

Posted in Best Practice, Blogging, Community, Web Ministry, Writing

Extend the Relationship in Every Post

From the ChurchCIO.com series Blogging Guidelines for Pastors:

Extend the Relationship in Every Post
Start conversations. Realize we are on a journey together, and people want to see and be a part of it. Come alongside those who will allow it and encourage them to join in with us.

Posted in Best Practice, Blogging, Community, Web Ministry, Writing

Write About What You Know and Love

From the ChurchCIO.com series Blogging Guidelines for Pastors:

Write About What You Know and Love
Write things that are important to you. Communicate with passion and then your love for the topic will be contagious. Share your heart’s cry so others may echo it back to us and others.

Posted in Best Practice, Blogging, Community, Web Ministry, Writing

Ask “How Does This Post Help the Reader?”

From the ChurchCIO.com series Blogging Guidelines for Pastors:

Ask “How Does This Post Help the Reader”?
Resist the urge to be the “subject matter expert”. Provide growth opportunities through interesting and useful posts. Value readers time and attention by trying to inspire and engage.

Posted in Best Practice, Blogging, Community, Web Ministry, Writing

Be Honest and Show Candor

From the ChurchCIO.com series Blogging Guidelines for Pastors:

Be Honest and Show Candor
If we mess up, admit to it and share a plan for how we intend to fix it. Show humility and transparency at every turn. Cultivate the grapevine rather than be overrun by it.

Posted in Best Practice, Blogging, Community, Web Ministry, Writing

Be Authentic and Real

From the ChurchCIO.com series Blogging Guidelines for Pastors:

Be Authentic and Real
Value Authenticity over having it all together and being polished. This isn’t a seminary paper. Include the details of what prodded you to write. Show personality and preference.

Posted in Best Practice, Blogging, Community, Web Ministry, Writing

Write Like You Would in an Email to a Friend

From the ChurchCIO.com series Blogging Guidelines for Pastors:

Write Like You Would in an Email to a Friend
Blogging is conversational and first-person. Like emailing a friend, the approach is intentional and thoughtful, but not constrained by format, language, or protocol. Express yourself properly.

Posted in Best Practice, Blogging, Community, Web Ministry, Writing

Blogging Guidelines for Pastors

Going on a year and half ago I wrote up some simple pastoral blogging guidelines for the church where I was working. I recently found the doc on some old back-up disk and thought you might be interested in discussing these and maybe even passing them along to pastors who are just starting to blog.

A few disclaimers before I begin this Blogging Guidelines for Pastors series.

1. These guidelines weren’t meant to be policies or rules to give the blogger a code of conduct or a set of boundaries. Kem Meyer covers that as well as I have seen it. Instead, these were all written to be encouraging pieces of wisdom and best practice. In fact, the document was originally titled “Audience Guidelines” since they focus so much on the reader.

2. I am not saying I have done all of these successfully. Have I done any of these successful? Oh, just do what I say and not what I do. I am sure they would work if I blogged often enough to try them out.

Posted in Best Practice, Blogging, Community, Web Ministry, Writing